Tokyo Welcomes the Tesla Cybertruck as It Continues Its Asian Tour
Today, the highly anticipated Tesla Cybertruck touched down in Tokyo, marking its latest destination in the ongoing tour across Asia.
In its inaugural appearance in Japan, the Cybertruck captivated crowds at a special display event, drawing Tesla enthusiasts from all corners of the country. Attendees eagerly gathered for a glimpse of the iconic pickup, even though its availability for sale in the region remains uncertain. Tesla generously shared images capturing the excitement as fans closely inspected and admired the Cybertruck, a vehicle that commenced deliveries in the United States back in November.
Tesla's Cybertruck Embarks on Extensive Tour Across China
In a mid-January announcement, Tesla revealed its plans for an extensive tour of the Cybertruck in China, with the tour expected to run until March 31.
Having landed in China in the last week of January, the Cybertruck has been making its rounds through various cities across the country. Showcasing its futuristic design and cutting-edge features, the pickup has graced the streets of Shanghai, Beijing, Shenzhen, Chengdu, Nanjing, Hangzhou, Xi’an, and Chongqing. The tour culminated with the Cybertruck's debut appearance in Tokyo, Japan.
Tesla and its CEO, Elon Musk, appear to be strategically leveraging the Cybertruck to stimulate sales in the Japanese market. Musk highlighted the comparatively low sales in Japan during the Q4 Earnings Call, expressing a desire for Tesla to achieve a market share proportional to other non-Japanese automakers like Mercedes or BMW.
Musk acknowledged that in Japan, hybrid vehicles currently enjoy more popularity than electric vehicles (EVs) due to their perceived reliability. He also noted that the charging infrastructure for EVs in Japan is still evolving, contributing to consumer reservations. Tesla's Cybertruck tour serves not only as a showcase of innovation but also as a strategic move to address market dynamics and increase the adoption of electric vehicles in Japan.
------The article excerpted from TESLARATI.