In 2023, Tesla exhibited unparalleled dominance across various European markets, solidifying its position as a driving force behind the continuous surge in electric vehicle market share on the continent.
Tesla recently disclosed its impressive delivery and production figures for the year, successfully reaching its ambitious goal of 1.8 million units. With substantial market share leads in both the United States and Europe, Tesla is poised to maintain its supremacy in these key regions, even though it faced tough competition in China from BYD.
In the European landscape, Tesla's dominance was particularly evident, as revealed by data from EU-EVs, a tracker of registration figures in EU countries:
United Kingdom:
Tesla claimed an impressive 15.3 percent market share, surpassing MG and BMW by over 6 percent. The Model Y emerged as the top-selling electric vehicle with 34,334 registrations.
Norway:
Tesla secured a significant 23.6 percent market share, with the Model Y dominating sales with 23,058 registrations—nearly four times more than its closest competitor, the ID.4 from Volkswagen.
Netherlands:
With 17 percent of the total EV market share, Tesla, led by the Model Y, outpaced competitors like BMW and Volkswagen. The Model Y registered 13,714 units.
Spain:
Tesla achieved a remarkable 22 percent market share, with the Model Y and Model 3 leading sales figures. The combined sales of the third and fourth-place contenders did not match the sales of Tesla's Model Y or Model 3.
Sweden:
Despite considerable attention on Tesla in Sweden, the company maintained a market share lead of 17.4 percent, outpacing Volkswagen by over 2 percent. The Model Y took the lead with 16,576 units.
Denmark:
Denmark witnessed Tesla's strongest performance, capturing an extraordinary 34.5 percent market share. The Model Y dominated with 17,975 units, significantly surpassing the second-place Model 3.
In summary, Tesla's resounding success across these European markets in 2023 showcased its overwhelming dominance and market appeal, reinforcing the company's stature as a leader in the electric vehicle industry.
-------The article excerpted from TESLARATI.