Tesla executives have enthusiastically embraced the responsibility of communicating through social media, much to the delight of the electric vehicle (EV) community.

Tesla executives have enthusiastically embraced the responsibility of communicating through social media, much to the delight of the electric vehicle (EV) community.

A shift in Tesla's social media dynamics is becoming evident as Elon Musk continues to share his personal perspectives on various issues through X. It appears that Tesla executives have stepped forward to handle the electric vehicle maker's social media communications in the aftermath of Musk's decreased updates, particularly since his acquisition of Twitter, now known as X. This transition has been warmly received by the electric vehicle community.

Elon Musk has long been the predominant voice for Tesla on social media, but his focus on X, where he is free to express his views and address diverse topics, has led to a decline in updates related to Tesla. In recent months, even staunch supporters and long-time fans have expressed concerns about Musk's emphasis on social media discussions that may negatively impact the public perception of the EV company, such as discussions on politics and racism.

Given Musk's endeavors to make X profitable and his freedom to engage in discussions as he sees fit on a platform he owns, the increased involvement of other Tesla executives in addressing the EV community's queries and feedback about Tesla's products and services is being well-received.

The growing engagement of Tesla executives on X is evident, with figures like Rohan Patel, Tesla's VP for Public Policy and Business Development, Drew Baglino, SVP of Powertrain and Energy Engineering, Lars Moravy, VP for Vehicle Engineering, and Martin Viecha, VP of Investor Relations, taking on more active roles. A glance at their X feeds reveals a personal and responsive approach to addressing concerns and feedback from electric vehicle (EV) owners, reminiscent of CEO Elon Musk's past interactions.

For instance, Patel has offered insightful commentary on Giga Berlin's developments following the rejection of the facility's expansion plans in Grunheide. Viecha has committed to enhancing Tesla's SEO results on Google after a Tesla enthusiast observed outdated descriptions for the Model S and Model X. Baglino has announced an upcoming update to Sentry Mode, while Moravy has shared valuable insights into the impressive efficiency of the Model 3 Highland.

This surge in social media involvement from Tesla executives has garnered overwhelmingly positive feedback on X. Longtime supporters have expressed satisfaction at the renewed flow of updates from the company. The current approach allows Elon Musk the freedom to share his perspectives on pressing topics, while simultaneously providing the Tesla community with direct engagement from the company's top leadership.

 

--------The article excerpted  from TESLARATI.

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