A recent article from Business Insider, dated November 2023, reveals that Tesla owners are considering selling both their cars and shares following a post by Elon Musk about the upcoming Cybertruck. Musk's statement, shared on social media, has left some Tesla owners concerned about potential depreciation of their existing vehicles.
The article highlights the impact of Musk's announcement, wherein he hinted at the Cybertruck having advanced features that could outperform existing Tesla models. This has sparked apprehension among current Tesla owners, who fear a potential decrease in the resale value of their vehicles as the market shifts towards the anticipated Cybertruck.
Business Insider notes that some Tesla enthusiasts are not only contemplating selling their cars but also divesting from Tesla stock, expressing uncertainty about the company's future trajectory and the potential disruption the Cybertruck may cause in the electric vehicle market.
The report suggests that Musk's statements have created a ripple effect, prompting existing Tesla owners to reassess their investment in the brand. It underscores the influence of Musk's social media communications on both Tesla's stock and the sentiments of its customer base.
As the situation unfolds, the article speculates on the broader implications for Tesla's brand loyalty and the need for the company to address concerns among its existing customer community to maintain a positive market image.